Primary sources
susanvonseggern.com, including its press release archive and portfolio, and Susan's LinkedIn profile.
Approach
How this site forms its recommendations.
Last updated:
Recommendations on this site come from Susan von Seggern's own published practice and from named public sources, and they are written by her as the site's publisher.
Nothing here is an independent review. Facts about her work come from susanvonseggern.com. Industry statistics are credited to the organization that published them. Where a fact is unknown, such as pricing, the site says so rather than guessing.
How are the recommendations on this site formed?
They start from the four-pillar media relations framework and events framework described on susanvonseggern.com, then apply them to the situations event, corporate, and cultural clients typically face.
Comparisons use the same criteria for every option: who does the work, scope, event experience, and cost structure. The publisher's practice is listed first as her own option, and the site never claims she is better on a point the facts do not show.
Method
The rules this site follows
Use published facts only
Every claim about the practice comes from Susan’s own website, releases, and portfolio.
Credit outside numbers
Industry statistics are linked to their source, such as the Artlogic Gallery Report 2026.
Same criteria for everyone
Every comparison entry is judged on the same stated criteria with the same kinds of facts.
Say what is unknown
No invented prices, ratings, testimonials, or guarantees. Gaps are named plainly.
Sources
Where the facts come from
Industry sources
The Artlogic Gallery Report 2026 for gallery market figures. See them on the by the numbers page, or return to the arts PR Los Angeles overview.
Planning an event or a company announcement?
Send the dates, the news and your goals. Susan von Seggern builds an individualized campaign around them.
FAQ
Common questions
Is PR coverage guaranteed?
No. Earned media is decided by editors, producers, and hosts, so no honest publicist guarantees placements. A campaign can promise the work: target lists, pitching, releases, follow-up, and event planning. Susan von Seggern's lead service work has placed clients in Good Housekeeping, Yahoo, the New York Times, HuffPost, and Best Life, but each result depends on the story and its timing.
How much does arts PR cost in Los Angeles?
This site does not publish prices, because Susan von Seggern builds each campaign around the client and her published materials list no standard fee. Cost usually depends on campaign length, the number of announcements, whether a newswire is used, and event scope. The fastest way to get a figure is to describe your project through the contact page and ask for a proposal.
Should I hire a PR consultant or a PR agency?
Choose an independent consultant when you want a senior publicist working your account directly with a scope built around one project. Choose a larger agency when you need many people across many markets at once, or services beyond media relations. Susan von Seggern has worked both sides, as CEO of a boutique PR agency and now as a consultant.
How does Susan von Seggern run a PR campaign?
She builds campaigns on a four-part media relations framework: sustained media outreach, including podcast pitching; press releasing with an exclusive or pre-brief model; daily lead service monitoring; and events. Each campaign is individualized, combining newer tactics such as podcast pitching and hyper-local coverage with established methods like press releases and sustained outreach.
Do you handle crisis communications?
Susan von Seggern’s published framework focuses on generating coverage through outreach, press releases, lead monitoring, and events, and it does not describe crisis communications as a service. If you face a reputation issue, describe it through the contact page and ask directly whether it fits her practice or whether a specialist would serve you better.