By the numbers
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Galleries and cultural organizations need PR in 2026 because demand, not cost, is their biggest obstacle to growth, according to the Artlogic Gallery Report 2026.
This page collects published industry figures alongside the numbers behind Susan von Seggern's practice. Industry statistics belong to their sources and are not her own data.
Because the market is harder and buyers are more cautious. When nearly half of galleries call the year more challenging and collector demand outranks rising costs as the main barrier, reaching new audiences becomes the priority. Earned media is one of the most direct ways to do that.
Source: The Artlogic Gallery Report 2026.
Industry statistics
All figures from The Artlogic Gallery Report 2026, as published by Artlogic.
The practice
Figures as stated on susanvonseggern.com, as of November 2026. “Hundreds of events” is her own description of her event PR work.
Twenty-plus years in LA means existing relationships with journalists and service providers. Five lead service feeds every day means a steady flow of reporters already asking for sources. Hundreds of events means a tested plan for festivals, conferences, and premieres. Four pillars mean no single tactic carries the whole campaign.
See how these apply to event PR and corporate PR, or return to the arts PR Los Angeles overview.
Send the dates, the news and your goals. Susan von Seggern builds an individualized campaign around them.
FAQ
Arts PR is public relations for cultural work: festivals, exhibitions, concerts, films, books, and the organizations behind them. It aims to earn media coverage rather than buy ad space. Susan von Seggern approaches it through four pillars: sustained media outreach, press releasing, lead service monitoring, and events, adapted to the timeline of each show, release, or opening.
Advertising is paid space you control. PR is earned coverage that journalists, editors, hosts, and producers choose to run, which carries third-party credibility. Susan von Seggern’s main site quotes Richard Branson on this point: a good PR story is infinitely more effective than a front page ad. PR results are never guaranteed, but they can travel further than one ad buy.
No. Earned media is decided by editors, producers, and hosts, so no honest publicist guarantees placements. A campaign can promise the work: target lists, pitching, releases, follow-up, and event planning. Susan von Seggern's lead service work has placed clients in Good Housekeeping, Yahoo, the New York Times, HuffPost, and Best Life, but each result depends on the story and its timing.
Lead service monitoring means watching services where journalists post requests for sources, then pitching the requests that match a client. Susan von Seggern monitors five lead service feeds daily, plus emails and Substacks from journalists seeking leads directly. This has placed clients in Good Housekeeping, Yahoo, the New York Times, HuffPost, Best Life, and many other outlets.
Galleries fit the cultural client type Susan von Seggern serves, and her tactics apply directly: opening announcements, small press receptions, and local listings. Her published releases lean toward festivals, music, film, and books rather than gallery shows, so ask how her event and media relations framework would map to your exhibition calendar before you commit.
Published by Susan von Seggern