Corporate and sponsor PR
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Corporate PR earns business and trade coverage for a company's launches, services, funding, and cultural sponsorships through press releases, media outreach, and events.
Susan von Seggern brings globe-trotting corporate PR experience and years as CEO of a boutique PR agency. Her releases cover technology, energy, streaming, and blockchain companies, and her events pillar gives companies a way into cultural coverage through sponsorships and media events.
Yes. A company's product announcement and its festival sponsorship reach different editors, but they draw on the same tools: a well-timed release, a targeted media list, and a reason for journalists to show up. Susan von Seggern works both sides, so the business story and the cultural story stay consistent.
Her events pillar explicitly includes event sponsorships, exhibiting or speaking at conferences, exhibiting at gifting events, and gift bag inclusions. For a company, these are often the most direct route into arts, lifestyle, and local coverage without producing an event from scratch.
Evidence
Launch of its AI Transformation service, announced from Miami in October 2026.
A pre-product buzz campaign, plus a release on a wind turbine powering an Icelandic Coast Guard emergency beacon near the Arctic Circle.
Announcement of its first Satoshi Nakamoto Scholarship to a Cambridge University PhD student.
An equity crowdfunding campaign, listed in her portfolio.
A green home development campaign, titled in her portfolio as sold out in 5 weeks.
Monthly programming announcements for the all-Korean content streamer.
Corporate arts PR is publicity for a company's involvement in culture: sponsoring a festival, backing an exhibition, hosting a cultural event, or launching a creative product. Susan von Seggern pairs it with standard corporate announcements so one campaign covers both business and arts press.
By monitoring five lead service feeds daily, plus journalist emails and Substacks, Susan matches executives to reporters seeking expert sources. Her lead service work has placed clients in Good Housekeeping, Yahoo, the New York Times, HuffPost, and Best Life.
Procedure
A launch, new service, partnership, funding round, or sponsorship worth announcing.
Offer the news to a priority outlet first, or brief selected journalists ahead of release.
Email the release to targeted media, then post to Business Wire through her annual deal, if budgeted.
Keep pitching executives to podcasts and reporters, and use events or sponsorships to extend coverage.
Related: event PR, media relations services, and the arts PR Los Angeles overview.
Share the milestone, timing and audience. Susan will suggest which pillars fit.
FAQ
Yes. Corporate clients are one of the four client types Susan von Seggern consults for, alongside events, causes, and cultural clients. Her background includes globe-trotting corporate PR and work as CEO of a boutique PR agency. Releases on her site cover technology, energy, and blockchain organizations including Remotesome, IceWind, and Bitcoin Association.
Companies that sponsor festivals, back exhibitions, host cultural events, or launch creative products can earn coverage through culture as well as business press, and a cultural angle gives journalists a fresh story. Susan von Seggern works across both worlds, so one publicist can handle a company’s business announcements and its arts, event, and sponsorship activity.
Yes. Press releasing is built for significant milestones such as launches, new services, and partnerships. Susan von Seggern’s portfolio includes a pre-product buzz campaign for IceWind, Geoship’s equity crowdfunding campaign, and an October 2026 release announcing Remotesome’s AI Transformation service. Releases can go out as an exclusive or pre-brief, then by email and wire.
Yes, through sustained media outreach, podcast pitching, and lead service monitoring. Journalists post daily requests for expert sources, and matching an executive’s expertise to those requests often leads to quotes in national outlets. Susan’s lead service work has placed clients in Good Housekeeping, Yahoo, the New York Times, HuffPost, and Best Life.
Newswire pricing varies by wire, length, and distribution, so check current rates with the wire itself. Susan von Seggern recommends Business Wire for its respectability and has an annual deal with it that she says significantly saves clients money compared with one-off releases on Business Wire or other wires. Wire posting is optional and used only if budgeted.
Susan von Seggern’s published framework focuses on generating coverage through outreach, press releases, lead monitoring, and events, and it does not describe crisis communications as a service. If you face a reputation issue, describe it through the contact page and ask directly whether it fits her practice or whether a specialist would serve you better.
Published by Susan von Seggern